For the Clubs

Hackney on Ice invites ice hockey teams to adopt a local primary school for one season and help inspire the next generation of players.

This is a light-touch, scalable community engagement model designed to connect live matchday experience with grassroots pathway development. 

What is Adopt a School? 

One team partners with one local primary school for a season and allocates a small number of complimentary tickets for selected home games. 

The school then uses these tickets as structured rewards linked to:
• Attendance improvement
• Positive behaviour
• Academic progress
• Demonstrating teamwork and school values. 

Children may attend as a supervised group or with a parent, subject to school preference. 

Where possible, the experience includes a short post-game photo opportunity and meet-and-greet with players, followed by clear signposting into Play & Learn and junior development pathways from Club/HoI via School. 

Why get involved? 

Adopt a School is not a charity. It is pathway building. 

For clubs, this initiative can:

• Increase visibility within local schools
• Bring new families into the rink environment
• Strengthen community presence and reputation
• Create a clearer pipeline into junior programmes
• Support community engagement and funding reporting
• Build long-term participation and future audiences. 

For schools and children, it provides:

• Aspirational live sport experience
• Motivation linked to academic progress
• Exposure to positive role models
• Clear pathway into accessible beginner hockey. 

How does it work?

• One team adopts one school for one season
• Matchday tickets allocated across 3–4 selected home games (number of tickets is decided by the club).
• Schools manage ticket allocation as structured rewards
• Hackney on Ice supports pathway signposting and coordination. 

The model can rotate to a new school as and when it is convenient for the club. 

Who can register?
• Clubs at any level
 

Register to Adopt a School. 

If your team would like to explore adopting a local primary school, please register your interest below. 

We will be in touch to discuss feasibility, timelines and local school matching.

Together, we can build visible pathways from classroom to rink and strengthen grassroots participation across our communities.